Decoding Technical SEO for Humans.

I have over five years of experience in Technical SEO, working with both agile small businesses and major household names. My passion lies in crawlability, entity-led search, and web performance.

Beyond typical audits, I have an interest in cybersecurity, particularly subdomain security and the intersection where technical debt meets SEO risk. I've had the privilege of speaking at BrightonSEO and contributing to industry podcasts to help bridge the gap between technical concepts and actionable strategy.

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Expertise

Core Technical Specialities

Schema & Entities

Advanced schema implementation to define clear relationships between brand entities and search engines.

Log File Analysis

Uncovering exactly how search bots behave to optimise crawl budget and find hidden structural issues.

Entity SEO

Moving beyond keywords to build a robust knowledge graph for your site architecture.

GEO / AEO Optimisation

Technical scaling of localised search presence for brands and e-commerce.

Subdomain Security

Protecting SEO equity by auditing for vulnerabilities like subdomain hijacking.

Content Consolidation

Auditing and pruning content to ensure your best, most authoritative assets shine.

International SEO

Managing hreflang, ccTLDs, and global architecture to scale websites across borders.

Developing the Product

Ensuring that your technical SEO infrastructure expands alongside the business goals.

Experience

Public Speaking & Appearances