Three months of close collaboration with Bauer Media Outdoor
A technical SEO engagement covering a full site audit, a footer rebuilt around real search demand, international hreflang support, and page speed fixes, built on weekly meetings and a genuinely good working relationship with their team and developers.
What the three months covered
I ran a full technical SEO audit across the site, then worked through a handful of meaningful projects alongside it. Bauer Media Outdoor's footer had shrunk to six generic links, so I used keyword research and competitor analysis to rebuild it around categories that reflected search demand, taking advantage of footer real estate that had been sitting unused.
The site is also multilingual and went through a domain migration partway through the engagement, splitting one domain into several language and country domains. I supported the international support across that structure and improved internal linking, alongside page speed fixes.
Full Technical SEO Audit
A complete site-wide audit covering everything from crawlability to performance.
Footer Strategy
Rebuilt from six generic links into a fully fleshed-out footer based on keyword research.
Hreflang & Migration Support
Supported a multi-domain migration with better internal linking.
Page Speed
Fixed oversized image uploads that were dragging down load times.
England, Wales & Scotland
Dedicated sections for each nation, with their own tone of voice and offering.
Direct Dev Collaboration
Worked in Bauer's own Jira, raising and tracking tickets through to deployment.
A great working relationship
What made this engagement work was the collaboration as much as the technical output. We met weekly throughout the three months, and I had regular sessions with their developers directly rather than passing recommendations over a wall and hoping they landed. That meant I got to properly understand their product offering, and every suggestion I made could be tied to what actually mattered to their KPIs, not just a generic technical checklist.
Regular meetings with the wider team kept priorities aligned and meant nothing sat waiting for the next big report.
I worked hands-on with their developers in Jira, so fixes moved from recommendation to deployment without translation getting lost in between.
Recommendations were shaped around their actual business goals, built from understanding their product rather than a one-size-fits-all audit.
In a nutshell
Full technical SEO audit and early scoping of the footer rebuild, alongside the first weekly check-ins with the team and developers.
Footer rebuilt around keyword research and competitor analysis; hreflang mapping and migration support underway, alongside page speed fixes.
England, Wales, and Scotland sections finalised; remaining Jira tickets tracked through to deployment with the dev team.
Want technical SEO that actually fits your KPIs?
I work best close to the team. Weekly check-ins, direct developer collaboration, and recommendations tied to what actually matters to your business.