Case Study Schema Generator | Generate TechArticle Schema

Individual Case Study Pages

Case Study URL

Title of Case Study

Description

Feature Image URL

Date (ddmmyy)

Services (Comma Separated)

Agency Name

Agency Homepage URL

Agency Logo URL

Client Name

Client Website URL

Portfolio Collection Hub

Collection Page URL

Portfolio Name

Collection Description

Agency Name

Agency Homepage URL

Main Topics (Comma Separated)

Linked Case Studies

CS 1 Name

CS 1 URL

CS 2 Name

CS 2 URL

CS 3 Name

CS 3 URL

FAQ's about Case Study Schema

Which schema should I use for Case Studies?

You should use TechArticle schema for case studies instead of a regular Article. This is because schema.org explicitly states that TechArticle can be used for technical documents and case studies. Using this specific type allows you to define the precise areas the project covers and use the generator to link your agency's organization entity directly to the business or project you worked on.

Why use TechArticle for Case Studies?

A TechArticle is more advanced than a standard blog post schema. It signals to Google that the page contains real-world data, measurable results, and technical insights, helping to establish the business as a topical expert in the industry.

What is the ItemList Hub?

The CollectionPage with an ItemList identifies your portfolio as the primary reason the hub page exists. It provides a structured directory for bots to discover and associate all your success stories with your brand entity.

How can agencies use Case Study Schema?

Agencies can use Case Study schema to create a formal "knowledge graph" connection between their brand and their high-profile clients. By using the mentions property to link to a client's website or their Wikipedia entry, you tell search engines exactly who you’ve worked with, which transfers trust and industry relevance back to your agency.

Beyond simple backlinking, this schema allows you to categorise your work using the about property. This explicitly defines whether the project was Web Development, SEO, or UX Design, making it easier for Google to serve your case study to users searching for those specific services.

Example Agency Case Study Schema


{
  "@context": "https://schema.org",
  "@type": "TechArticle",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://bethwoodcock.com/tools/case-study-schema-generator"
  },
  "headline": "An awesome web project",
  "description": "This website was built on Neocities and is awesome!",
  "image": "https://bethwoodcock.com/images/imagebeth2.jpg",
  "datePublished": "2025-04-22T09:00:00+00:00",
  "publisher": {
    "@type": "Organization",
    "@id": "https://bethwoodcock.com/#organization",
    "name": "Cool Agency",
    "logo": "https://bethwoodcock.com/images/imagebeth2.jpg",
    "url": "https://bethwoodcock.com"
  },
  "author": {
    "@type": "Organization",
    "@id": "https://bethwoodcock.com/#organization",
    "name": "Cool Agency",
    "url": "https://bethwoodcock.com"
  },
  "about": [
    {
      "@type": "Service",
      "name": "Web Development"
    }
  ],
  "mentions": [
    {
      "@type": "Organization",
      "name": "Beth Woodcock",
      "sameAs": "https://bethwoodcock.com"
    }
  ]
}